Unbeknownst to many who took issue with Bud Light’s ad campaign with transgender influencer Dylan Mulvaney, one of the brand’s fiercest competitors – Miller Lite – launched its own woke beer marketing ploy earlier this year for Women’s History Month.
Miller Lite’s woke endeavor, titled “Bad $#!T to Good $#!T,” posted on March 7, slammed the brand’s history of doing cool things, like including attractive women in their advertisements.
Rather than market to the average American male beer drinker, Miller Lite said they would instead support female brewers by donating fertilizers used to “grow quality hops.”
Amid boycotts against Bud Light over the transgender nonsense, Miller Lite managed to sweep their woke campaign under the rug. Two months after the campaign began, the woke Miller Lite video suddenly vanished off their social media pages.
Miller Lite apparently wants the Bud Light boycott treatment too
Well they can have it
Newsflash: After a hard day’s work, working class beer drinkers don’t want to be lectured like they’re in a Gender Studies class at SUNY-Oswego@yuenglingbeer it is!
pic.twitter.com/xxNoPPCz8z— DC_Draino (@DC_Draino) May 15, 2023
Some internet sleuths online managed to find the video, in which actress and “comedian” Ilana Glazer claims “women were among the very first to brew beer — ever.”
“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow,” Glazer said in the video. “It’s time beer made it up to women.”
“Today, Miller Lite is on a mission to clean up not just their sh-t, but the whole beer industry’s sh-t,” Glazer said. “Miller Lite has been scouring the internet for all this s-it and buying it back, so they can turn it into good sh-t for women brewers. Literally, good s-it.”
“So here’s to women,” Glazer says as the ad ends, raising a can of Miller Lite. “Without us, there would be no beer.”
Bud Light’s parent company Anheuser Busch lost over $4 billion dollars amid a massive drop in product sales after the American beer titan partnered with Mulvaney.
The company’s staggering $4 billion hit came after Mulvaney announced that he was gifted a Bud Light beer can featuring his likeness in an apparently failed marketing ploy designed to win over younger prospective customers.
Joe Biden’s America.
So apparently Dylan Mulvaney has become the new brand ambassador for Bud Light.
The beer brand even made a special edition Dylan Mulvaney Can celebrating his 365 days of girlhood……. pic.twitter.com/wqLCr9pGVU
— Richard (@ricwe123) April 2, 2023
“This month I celebrated day 365 of womanhood and Bud Light sent me possibly the best gift ever–a can with my face on it! Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,” Mulvaney said in a video announcing the Bud Light marketing move.
Follow Andrew on Twitter @whiteaf5.
