Unbeknownst to many who took issue with Bud Light’s ad campaign with transgender influencer Dylan Mulvaney, one of the brand’s fiercest competitors – Miller Lite – launched its own woke beer marketing ploy earlier this year for Women’s History Month.
Miller Lite’s woke endeavor, titled “Bad $#!T to Good $#!T,” posted on March 7, slammed the brand’s history of doing cool things, like including attractive women in their advertisements.
Rather than market to the average American male beer drinker, Miller Lite said they would instead support female brewers by donating fertilizers used to “grow quality hops.”
Amid boycotts against Bud Light over the transgender nonsense, Miller Lite managed to sweep their woke campaign under the rug. Two months after the campaign began, the woke Miller Lite video suddenly vanished off their social media pages.
Miller Lite apparently wants the Bud Light boycott treatment too
Well they can have it
Newsflash: After a hard day’s work, working class beer drinkers don’t want to be lectured like they’re in a Gender Studies class at SUNY-Oswego@yuenglingbeer it is!
pic.twitter.com/xxNoPPCz8z— DC_Draino (@DC_Draino) May 15, 2023
Some internet sleuths online managed to find the video, in which actress and “comedian” Ilana Glazer claims “women were among the very first to brew beer — ever.”
“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow,” Glazer said in the video. “It’s time beer made it up to women.”
“Today, Miller Lite is on a mission to clean up not just their sh-t, but the whole beer industry’s sh-t,” Glazer said. “Miller Lite has been scouring the internet for all this s-it and buying it back, so they can turn it into good sh-t for women brewers. Literally, good s-it.”
“So here’s to women,” Glazer says as the ad ends, raising a can of Miller Lite. “Without us, there would be no beer.”
Bud Light’s parent company Anheuser Busch lost over $4 billion dollars amid a massive drop in product sales after the American beer titan partnered with Mulvaney.
The company’s staggering $4 billion hit came after Mulvaney announced that he was gifted a Bud Light beer can featuring his likeness in an apparently failed marketing ploy designed to win over younger prospective customers.
Joe Biden’s America.
So apparently Dylan Mulvaney has become the new brand ambassador for Bud Light.
The beer brand even made a special edition Dylan Mulvaney Can celebrating his 365 days of girlhood……. pic.twitter.com/wqLCr9pGVU
— Richard (@ricwe123) April 2, 2023
“This month I celebrated day 365 of womanhood and Bud Light sent me possibly the best gift ever–a can with my face on it! Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,” Mulvaney said in a video announcing the Bud Light marketing move.
Follow Andrew on Twitter @whiteaf5.
BON BON
May 16, 2023 at 7:10 am
Here we go again. I wonder how many people will give up drinking beer because of this nonsense. One does it they all will eventually do it. This could kead to a nation of sober people.
ESAD HOMO'S !!
May 16, 2023 at 8:02 am
NO ONE LIKES FAG-LITE BEER , EXCEPT BUTTAIDSER JOE AND HIS FREAKS !!
Nicholas
May 16, 2023 at 7:13 am
Great ad.
Bret
May 16, 2023 at 7:16 am
More sh!t from the woke left.
Mountain man
May 16, 2023 at 7:18 am
Proof that real Americans are sick of having queers and trannys shoved down our throats..put them in mental institutions where they belong
Doug Litchfield
May 16, 2023 at 7:23 am
Where does “Billy Beer” swill in this category?
Eric Anthony
May 16, 2023 at 8:04 am
How do you define “woman” — the latest Supreme Court Justice cannot even answer this question. Feminism has been bypassed, silenced and marginalized by the most recent victim group. If Miller wants to step into the political arena, instead of this meaningless liberal foppery, how about if Miller made a bold statement on how biological men now dominate women’s sports!?
Old wolf
May 16, 2023 at 11:25 am
beer running down a REAL sexy women’s back, or a male dressed up like a fake female. mmmm that’s a hard decision to make … not …
billi
May 16, 2023 at 11:44 am
Give it up; Our era of toxic masculinity and opening doors is ending. Pretty soon that other beer you drink will also have progestregen and other female hormones added to make everyone equal. I’m kind of enjoying letting the doors slam in their faces.
bob
May 16, 2023 at 12:10 pm
A.B. found out what happens when you bow to the queers , trans FREAKS , child molesters, Pedophiles and the rest of the mental midgets !!!!
DonRS
May 16, 2023 at 12:23 pm
With any luck, Lite Beer’s “charm offensive” will impose the same sales and financial punishment that Bud Light has experienced. There are more than enough “rational” beer brewers to meet the needs of beer drinkers! Let’s wish them lasting success – at the expense of Bud Light and Miller Lite!
CPO Bill
May 16, 2023 at 1:42 pm
More schiff! I’m going South with Corona!
Recognizing Truth
May 17, 2023 at 5:36 pm
Trans (aka gender pretenders) and feminists absolutely hate beautiful women who are not ashamed of their beauty
Hcatguy
May 19, 2023 at 6:36 am
Another one bites the dust, hey hey
Allen Robert Olson
May 20, 2023 at 7:16 am
I don’t see the comparison to bud light. I am sorry but supporting female brewers is nothing like pushing the trans agenda