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The infamous Mulvaney Bud Light can and Mulvaney drinking a can while in a bathtub
The infamous Mulvaney Bud Light can and Mulvaney drinking a can while in a bathtub
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Bud Light Mulvaney Ad May Violate Ethics Rule Against Promoting Booze To Kids

Sens. Ted Cruz and Marsha Blackburn believe the Bud Light ad featuring Mulvaney violated industry ethics rules

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Two Republican Senators believe Anheuser-Busch may have violated federal laws against advertising alcohol to minors in its Bud Light sponsorship of male-to-female transgender influencer Dylan Mulvaney.

Republican Sens. Ted Cruz and Marsha Blackburn have issued a joint letter to Anheuser-Busch CEO and Beer Institute chairman Brendan Whitworth, in which Town Hall explains the Senators demand a Code Compliance Review Board to investigate whether the company “violated the Beer Institute’s Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age.”

“The Beer Institute must examine whether your company violated the Beer Institute’s Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age,” the letter demanded, before unveiling evidence the legislators say “overwhelmingly shows” the influencer’s following “skews significantly younger than the legal drinking age”.

“We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors,” wrote Cruz and Blackburn, “and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms.”

The senators’ letter also included “a series of documents requests” aimed at shining a public light on “how Anheuser-Busch vets its partnerships” and how the company “failed in assessing the propriety” of its Mulvaney campaign.

In the body of the letter, the senators make their case for Mulvaney’s social media audience being well below the legal drinking age:

Publicly available data indicates that both the Instagram and TikTok platforms skew heavily toward younger audiences. As Hootsuite, a leading social media marketing platform pointed out recently, if you want to reach children—Instagram, which is where Anheuser-Busch rolled out the Mulvaney/Bud Light partnership—is the ideal social media platform.9 Hootsuite noted that “overall, Instagram is Gen[eration] Z’s favorite social media platform. Global internet users aged 16 to 24 prefer Instagram to other social platforms. . . even ranking it above TikTok.” For marketing professionals seeking to reach the age 16 to 24 year old cohort, Instagram is an ideal platform.
 
TikTok users also skew equally young. A leaked presentation about TikTok user demographics showed that 17% of the TikTok user base is 13 to 17 years old and 42% of the audience is between the ages of 18 and 24 years of age.12 While Anheuser-Busch appears to have targeted its rollout of the Mulvaney/Bud Light partnership on Instagram, it is obvious, given Dylan Mulvaney’s significant social media following on TikTok, that this influencer campaign would spill over to TikTok as well.

While Anheuser-Busch continues to face fallout from the controversial transgender sponsorship, the bleeding from the decision appears not to be limited to Budweiser, Anheuser-Busch, or the alcoholic beverage industry.

A number of transgender and nonbinary influencers say the consumer backlash to Bud Light has made other major brands reticent to work with the growing cottage industry of male-to-female social media stars.

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Tom Pappert is the Editor-in-Chief of Valiant News. He has worked in political news and commentary since 2015, when he began supporting Trump on a left wing college campus. You can follow him on Twitter @realTomPappert, on Gab @realGodEmperorTrump, on Facebook at Tom Pappert, or see his other social media by visiting tompappert.com. Tips can be sent securely to [email protected].

5 Comments

5 Comments

  1. Avatar

    Jesse

    May 22, 2023 at 10:04 am

    If a Democrap cause is involved then they broke the law.

    • Avatar

      Grizz Mann

      May 22, 2023 at 10:28 am

      Equal law enforcement. Everyone is treated the same, unless they are Republican. As it should be.

      • Avatar

        boone1

        May 22, 2023 at 12:07 pm

        You must be a democrat.

  2. Avatar

    Eewwww

    May 22, 2023 at 11:04 am

    No 4th term for the African Born, queer Muslim or his boyfriend!

    No guns for sexually confused adults.

  3. Avatar

    captain blasto

    May 22, 2023 at 11:45 am

    So what? Violation of “Ethics” is not the same as violation of the law. It is beyond imagining that Ab/INBEV would NOT have willfully violated ethical standards. It is the nature of those who are in that line. Even IF there is a question of legal violation, AB/INBEV, not only gets a pass, but is rewarded by the democrat INjustice system. What they did was in service of promoting a favored class. The ends justify the means.

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