Bud Light’s parent company Anheuser Busch has lost over $4 billion dollars amid a massive drop in product sales after the American beer titan partnered with transgender woman Dylan Mulvaney, a biological man who is revered by the mainstream media, Biden administration, and large corporations alike.
From March 31 of this year through April 10, Anheuser Busch has seen their market cap drop from $132.38 billion to $128.4 billion–and the decline is reportedly set to get even worse.
On March 31, Anheuser Busch had a $132.38 billion market cap
As of today, it’s now $128.4 billion
You know what that means?
The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value
Don’t let Dems lie to you – Conservative Boycotts WORK pic.twitter.com/xLGbs6F1MV
— DC_Draino (@DC_Draino) April 10, 2023
The company’s staggering $4 billion hit comes after Mulvaney announced that he was gifted a Bud Light beer can featuring his likeness in an apparently failed marketing ploy designed to win over younger prospective customers.
“This month I celebrated day 365 of womanhood and Bud Light sent me possibly the best gift ever–a can with my face on it! Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,” Mulvaney said in a video announcing the Bud Light marketing move.
Joe Biden’s America.
So apparently Dylan Mulvaney has become the new brand ambassador for Bud Light.
The beer brand even made a special edition Dylan Mulvaney Can celebrating his 365 days of girlhood……. pic.twitter.com/wqLCr9pGVU
— Richard (@ricwe123) April 2, 2023
Mulvaney’s partnership with Bud Light resulted in widespread backlash among scores of conservatives online. In one instance, legendary recording artist Kid Rock posted a now-viral video of him destroying cases of the alcoholic beverage with a submachine gun and saying “F*ck Bud Light.”
— KidRock (@KidRock) April 4, 2023
In the aftermath of Mulvaney’s announcement, sales of Anheuser-Busch bottled products have reportedly dropped a staggering 30% over the past week, while the company’s draught beer dropped down 50%.
A spokesman for Bud Light recently said of the scandal: “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.” However, some have suggested that the statement isn’t fully addressing the public’s concerns.
Bud Light’s new Vice President Alissa Heinerscheid previously explained that the company’s choice to work with Mulvaney was to steer away from the brand’s “fratty” reputation.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
— Ian Miles Cheong (@stillgray) April 9, 2023
“I had this super clear mandate… we need to evolve and elevate this iconic brand… [that] means inclusivity… it means shifting the tone, it’s having a campaign that’s truly inclusive and feels lighter and brighter,” said Heinerscheid.
Mulvaney’s claim to fame came through his TikTok “girlhood” series; videos that showed what life as a “woman” was like for someone who just started transitioning.
The Tik Tok star’s videos got the attention of the Biden White House and ultimately resulted in Mulvaney visiting Washington to interview the president on his 222nd day of being a “woman,” Valiant News reported.
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