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Bud Light Sales Down, Brand Loses $4 Billion After Dylan Mulvaney Ad Campaign

Bud Light sales are going down the drain after the company partnered with Dylan Mulvaney.

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Bud Light’s parent company Anheuser Busch has lost over $4 billion dollars amid a massive drop in product sales after the American beer titan partnered with transgender woman Dylan Mulvaney, a biological man who is revered by the mainstream media, Biden administration, and large corporations alike.

From March 31 of this year through April 10, Anheuser Busch has seen their market cap drop from $132.38 billion to $128.4 billion–and the decline is reportedly set to get even worse.

The company’s staggering $4 billion hit comes after Mulvaney announced that he was gifted a Bud Light beer can featuring his likeness in an apparently failed marketing ploy designed to win over younger prospective customers.

“This month I celebrated day 365 of womanhood and Bud Light sent me possibly the best gift ever–a can with my face on it! Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,” Mulvaney said in a video announcing the Bud Light marketing move.

Mulvaney’s partnership with Bud Light resulted in widespread backlash among scores of conservatives online. In one instance, legendary recording artist Kid Rock posted a now-viral video of him destroying cases of the alcoholic beverage with a submachine gun and saying “F*ck Bud Light.”

In the aftermath of Mulvaney’s announcement, sales of Anheuser-Busch bottled products have reportedly dropped a staggering 30% over the past week, while the company’s draught beer dropped down 50%.

A spokesman for Bud Light recently said of the scandal: “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.” However, some have suggested that the statement isn’t fully addressing the public’s concerns.

Bud Light’s new Vice President Alissa Heinerscheid previously explained that the company’s choice to work with Mulvaney was to steer away from the brand’s “fratty” reputation.

“I had this super clear mandate… we need to evolve and elevate this iconic brand… [that] means inclusivity… it means shifting the tone, it’s having a campaign that’s truly inclusive and feels lighter and brighter,” said Heinerscheid.

Mulvaney’s claim to fame came through his TikTok “girlhood” series; videos that showed what life as a “woman” was like for someone who just started transitioning.

The Tik Tok star’s videos got the attention of the Biden White House and ultimately resulted in Mulvaney visiting Washington to interview the president on his 222nd day of being a “woman,” Valiant News reported.

Follow Andrew on Twitter @whiteaf5.

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Written By

Andrew White is a Northern Virginia native. His work has been previously featured on Alex Jones’ Infowars, Revolver News, and The Liberty Daily. White is a constitutionalist Patriot, who focuses on social issues, election integrity, globalism, US politics, as well as general corporate and government corruption.



  1. Avatar


    April 11, 2023 at 5:18 pm

    35% decline in sales. $4 billion in corporate market value. From best-selling beer to “Trans beer”. This was the smartest idea since “New Coke”.

    • Avatar

      JFB A Closet Tran-O !!

      April 11, 2023 at 11:16 pm

      The Hag Queens messed up things again , the Beer Now has AIDS !!

  2. Avatar


    April 11, 2023 at 5:20 pm

    A guy dressed in drag will not make most guys want to drink more beer. I mean, really??? Glad they lost a bundle. Other corporations, take note. We are sick of having this stuff shoved in our face.

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      April 11, 2023 at 7:00 pm

      You got that right! Time for an apology and some new employees!

  3. Avatar


    April 11, 2023 at 5:20 pm

    Kid’s video says it all, nice shooting.

  4. Avatar


    April 11, 2023 at 5:23 pm

    Wonder did bitme sniff that hair like he loves to . No never another Bud in the house And i say that as one that stopped watching foot ball when they took there knee and still dont watch them are even care to Lot more fun and the shooting range are skeet shooting

  5. Avatar

    Timmy Timmy

    April 11, 2023 at 5:25 pm

    the guy is a guy not a woman. when you are born nature decides what you are not some weird idea in ones head.

  6. Avatar


    April 11, 2023 at 5:39 pm

    Hey Heinerscheid, you’re a f’n idiot and whomever hired you needs to be fired right along with your stupid woke a$$!!

  7. Avatar


    April 11, 2023 at 5:53 pm

    Just another reason to NEVER drink that flat, weak, watery, swill.

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    April 11, 2023 at 5:57 pm

    PISS on Bud !!!! Since Bud wants to pander to the trans FREAKS , queers , he-shes, and other sexual deviants ,,,,, we are , and have been DONE with ALL Bud products !!! I’m not going to be seen drinking QUEER BEER !!!! Now , since Bud went WOKE ,,, let all the mental FREAKS pay Buds overhead and bills !!!

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      matt rehrauer

      April 11, 2023 at 9:19 pm

      No one should EVER buy any Inbev product. You can expect a b.s. apology from the Bud slime, but it is just B.S. They will not mean it. Notice the excuse given? Want to sell beer to young people!!! Perfect. That is O.K. if you sell alcohol to young people if you are woke. Why is it that the harping against tobacco companies continues to this very day over the claim that they market to young people?? Maybe the tobacco companies can learn something from this. A new brand! Drag Queen Filter Queens. They would not only be allowed to advertise on TV (pun somewhat intended, but paid by the government to do so.

  9. Avatar

    Donald N. Baker

    April 11, 2023 at 6:19 pm

    I will never buy Bud light again.
    When are they going to fire that woke vice president imbecile?

  10. Avatar


    April 11, 2023 at 6:36 pm

    Dumb A doesn’t get it, still trying to justify her actions. She has to realize majority of people are not interested in your (personal) social views they are interested in your product, which has nothing to do with your personal agenda. We are tired of businesses trying to force their personal agendas on us, pro or con.

  11. Avatar


    April 11, 2023 at 6:58 pm

    Time to FIRE V.P. Alissa Heinerscheid, has to be the absolute dumbest marketing in history. She wants to appeal to the 1% and disgust the 99%. Guessing with the significant drop in sales, the stock holders might want to have a meeting real soon.

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    April 11, 2023 at 7:02 pm

    Lost 4 billion so far. VP heinersheid needs to be fired and bud light needs to admit a mistake and apologize to their former loyal customers or prepare for a lot of hurt. This woman, like most lgbtq+ people, is a single issue ideology. If it isn’t about lgbtq+ it is wrong. Bud light and Nike are finding out their is much more to the world than trans people.

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    April 11, 2023 at 7:07 pm

    AMEN AMEN I truly truly hope that bud aka anheuser busch goes bankrupt with their idiot v p they think that seeing a man dressed as a women is going to want people to drink more beer i think not i would not allow that garbage in my house

  14. Avatar


    April 11, 2023 at 7:23 pm

    worked hard for many yrs. Not going to drink a beer thats tainted by such as she/he?????

  15. Avatar

    Jose T

    April 11, 2023 at 7:35 pm

    Your new vp with her bright, bold new ideas at recognizing the not even 1% trannies, needs to be shown the door. With a $4 billion loss, I wouldn’t think she’d be around by the 14th of April. The one ad where that freak is prancing around sent me straight to my fridge and my storage area, I only destroyed three cases and I know that won’t hurt your sales, but I’ll never again buy anything with Anheuser-Busch’s name attached to it.

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    April 11, 2023 at 7:59 pm

    Googled the list of AB companies. I’m glad they don’t care about me; I’ve only drunk their adult beverage products for 35 years.
    They are now dead to me, just like coke and disney. I do not buy products affiliated with either of these corporations, and I will never buy another Anheuser Busch product.
    To see her disgusting face and hear her smarmy, insulting comments made me so mad, that I actually downloaded the video to my phone, to use and share as an example of what these companies actually are and how they operate.

  17. Avatar

    Rebecca Holstine

    April 11, 2023 at 8:16 pm

    Why did a company want to feed into the Trany mental illness? I don’t care how many men want to dress like woman, if they get off on that, but I will not celebrate their sickness. They need help not a beer can with their face on it.

  18. Avatar


    April 11, 2023 at 11:30 pm

    Perversion ( this is endorsing it ) does not pay, it costs. This boy, who plays at being a girl needs mental help and quickly. Not funny or cute…………get him and others that continue this stupid game some serious mental help.

  19. Avatar


    April 12, 2023 at 7:13 am

    BOYCOTT any company tied to Anheuser-busch. They are a non American owned company now and it wouldn’t bother me to see them run out of the country and shut down. Same for all the woke idiot companies. There is no need for them.

  20. Avatar


    April 12, 2023 at 7:33 am

    Bud Light’s new WOKE Vice President Alissa Heinerscheid, responsible for this travesty of an attempt at a “what have we got to lose” marketing strategy, is learning Anheuser-Busch has a lot to lose! The next loss should be her job!

  21. Avatar

    Anthony Delio

    April 12, 2023 at 8:38 am

    New Name “QUEER BEER”

  22. Avatar

    Old wolf

    April 12, 2023 at 12:19 pm

    wow , Karam really does work !!!

  23. Avatar


    April 12, 2023 at 5:08 pm

    They will endure and people will go right back to drinking it again. No question about it. They knew the pushback would come and they know that conservatives can’t stay away from their entertainment and luxuries.

  24. Avatar


    April 12, 2023 at 6:56 pm

    Biggest flop since New Coke and Ford Edsel.

  25. Avatar


    April 12, 2023 at 7:26 pm

    It’s like…Bruce Jenner is almost normal at this point. 😎

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