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A Bud Light store and two Costco tags with the star of death
A Bud Light store and two Costco tags with the star of death
Composite (Mike Mozart / Flickr / Twitter)

Consumer Boycotts

Costco Stores Give Bud Light ‘Star of Death’ in Latest Sign of Post-Mulvaney Collapse

Some Costco stores have reportedly given Bud Light the “star of death” that generally means it will no longer be restocked once sold out

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Some Costco stores are now reportedly marking Bud Light down to extremely low prices and placing the store’s famous “star of death” on the beer’s sale signs.

Anheuser-Busch’s flagship brand Bud Light continues to suffer months after a social media partnership with transgender influencer Dylan Mulvaney left the brand spiraling as conservatives rejected the company’s beer.

Now, social media users are reporting at least two Costco stores are giving Bud Light the “star of death” in the top right corner of its sale labels, which reports indicate typically means the product will not be restocked after it sells out.

“COSTCO says… STAR OF DEATH for Bud Light,” wrote one user on Twitter. A second noted the price, $14.97 for a 24-pack of beer, just over $0.60 per unit, and wrote that Costco is “practically giving away Bud Light.”

A third user noted the “star of death,” adding, “And the star in the upper right hand corner… Death star… Sha-gone gone…”

It remains unclear how widespread the “star of death” on Bud Light is across Costco’s nearly 600 locations in the United States.

One left wing Twitter user posted a screen shot showing Costco would deliver the brand to her home.

Anheuser-Busch’s pain regarding Bud Light continues to mount.

As the nation headed into July 4 weekend earlier this month, Bud Light sales were down 28%, suggesting Americans were still choosing other brands over the Mulvaney debacle.

“The Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume,” said Dave Williams, vice president of Bump Williams Consulting. “And there has been no notable signs where the course has changed for Bud Light.”

Multiple C-level executives at Anheuser-Busch and Bud Light have addressed the controversy, promising at various times to avoid “divisive conversations” about transgenderism and gender ideology, and at others to continue supporting the same left wing causes the companies have in the past.

For the transgender infleuncer’s part, Mulvaney recently blasted Bud Light for not reaching out even as the controversy reached fever pitch earlier this year.

Mulvaney complained, “For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as hateful and transphobic as they want.” The transgender influencer insisted, “We’re customers too, I know a lot of trans and queer people who love beer.”

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Tom Pappert is the Editor-in-Chief of Valiant News. He has worked in political news and commentary since 2015, when he began supporting Trump on a left wing college campus. You can follow him on Twitter @realTomPappert, on Gab @realGodEmperorTrump, on Facebook at Tom Pappert, or see his other social media by visiting tompappert.com. Tips can be sent securely to [email protected].

5 Comments

5 Comments

  1. Avatar

    sg

    July 14, 2023 at 6:16 pm

    Trans and queer people are such a small number of people in the grand scheme, why would anyone want to alienate the normal people. Stupid business for sure. Woke=Broke

  2. Avatar

    Happy Warrior

    July 14, 2023 at 6:21 pm

    Serves them right. Many of their previous consumers are still awaiting an apology & the promise not to do anything so stupid again! I never drank the swill myself so I don’t care one way or the other.

  3. Avatar

    Rebecca Holstine

    July 14, 2023 at 9:28 pm

    They should of listened to Forest Gump’s famous words…Stupid is as Stupid does. And to pardner with a Trans person, when the biggest market you have is with straight men, is about as stupid as you can get. No straight man that drank Bud Lite wants to be seen drinking what they refer to as a Queer Beer. Even an old lady like me knows that!

  4. Avatar

    ChuckYooFarly

    July 15, 2023 at 8:40 am

    Dylan Mulvaney is disgusting. God hates Trannies.

    1 Corinthians 6:9
    Know ye not that the unrighteous shall not inherit the kingdom of God? Be not deceived: neither fornicators, nor idolaters, nor adulterers, nor effeminate, nor abusers of themselves with mankind (a.k.a. homosexuals)

  5. Avatar

    Paul4756

    July 16, 2023 at 5:53 pm

    Does partnering with a sexual deviant and pervert sound like a good marketing strategy?? Only to an idiot or Democrat. Please continue to boycott the Queer Beer, if not for yourself, then for your children’s sake.

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