Some Costco stores are now reportedly marking Bud Light down to extremely low prices and placing the store’s famous “star of death” on the beer’s sale signs.
Anheuser-Busch’s flagship brand Bud Light continues to suffer months after a social media partnership with transgender influencer Dylan Mulvaney left the brand spiraling as conservatives rejected the company’s beer.
Now, social media users are reporting at least two Costco stores are giving Bud Light the “star of death” in the top right corner of its sale labels, which reports indicate typically means the product will not be restocked after it sells out.
“COSTCO says… STAR OF DEATH for Bud Light,” wrote one user on Twitter. A second noted the price, $14.97 for a 24-pack of beer, just over $0.60 per unit, and wrote that Costco is “practically giving away Bud Light.”
A third user noted the “star of death,” adding, “And the star in the upper right hand corner… Death star… Sha-gone gone…”
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
And the star in the upper right hand corner…Death Star..,,Sha-gone gone…
— C 🇺🇸 (@southFla79) July 12, 2023
It remains unclear how widespread the “star of death” on Bud Light is across Costco’s nearly 600 locations in the United States.
One left wing Twitter user posted a screen shot showing Costco would deliver the brand to her home.
The MAGAs can lie all they want but Costco has not dropped Bud light. pic.twitter.com/eeFx6pGavy
— Unsocial Media (@unsocialmedia10) July 14, 2023
Anheuser-Busch’s pain regarding Bud Light continues to mount.
As the nation headed into July 4 weekend earlier this month, Bud Light sales were down 28%, suggesting Americans were still choosing other brands over the Mulvaney debacle.
“The Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume,” said Dave Williams, vice president of Bump Williams Consulting. “And there has been no notable signs where the course has changed for Bud Light.”
Multiple C-level executives at Anheuser-Busch and Bud Light have addressed the controversy, promising at various times to avoid “divisive conversations” about transgenderism and gender ideology, and at others to continue supporting the same left wing causes the companies have in the past.
For the transgender infleuncer’s part, Mulvaney recently blasted Bud Light for not reaching out even as the controversy reached fever pitch earlier this year.
Mulvaney complained, “For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as hateful and transphobic as they want.” The transgender influencer insisted, “We’re customers too, I know a lot of trans and queer people who love beer.”
