Connect with us

Hi, what are you looking for?

Walmart Land logo screen grab
Walmart Land logo screen grab
Walmart / Twitter

Gaming

Walmart Creates ‘Walmart Land’ Roblox Metaverse For Kids, And People Are Horrified

Walmart has officially launched its plans for the metaverse, and people are predictably horrified by the results

Spread the love

Retail behemoth Walmart has officially announced its support for the metaverse, and the company has now partnered with children’s game company Roblox for its first foray into virtual reality.

Walmart fans and professional consumers will be able to visit a virtual reality known as Walmart Land, which seems to predominantly feature toys meant to ingratiate Walmart with younger VR game playing audiences.

Describing its “Universe of Play” available in the metaverse, Walmart brags that that “Users can dive into five new games” within their virtual world.

If that’s not enough, they can win “sought-after rewards” including “virtual toys” that can be exchanged for “coins” they can use to buy “verch” for their avatar. (We’re assuming “verch” means “virtual merchandise” for the in-game character?)

As if that’s not enough to convince any reasonable person to plan their family’s trip to Walmart Land today, the company promises users will also be able to enjoy “e-mobility items like hoverboards” to “travel through the universe faster.” Ah, just like the mobility carts available in Walmart’s real stores.

Still not sold? Maybe the Sharper Image drone roaming Walmart Land and barking the names of popular toys and products will change your mind.

Related  James O'Keefe Confronts NYT Reporter Over Jan 6 In First Viral Video Since Project Veritas Ouster

While Walmart’s foray into the metaverse may seem modest, a company spokesman told CNBC that the megacorporation is just getting its feet wet.

“Roblox will serve as a testing ground,” the outlet reported, quoting Walmart chief marketing officer William White. The goal, White explained, is to attract the next generation of metaverse-obsessed shoppers.

“How are we driving relevance in cultural conversation? How are we developing community and engagement? How are we moving the needle from a brand favorability [standpoint] with younger audiences?” he said, per CNBC. “That’s what we’re trying to accomplish here.”

With the corporate goal of gaining good will among young consumers known, perhaps it makes sense that Walmart will not charge for anything within its Walmart Land virtual universe.

That, however, could change. Walmart could charge brands to become part of its virtual universe, or could attempt to funnel Walmart Land visits into real visits to Walmart’s e-commerce website or physical stores.

The Internet had a predictable reaction to Walmart Land: Most people hated it.

Several fantasized about robbing Walmart Land:

Others feigned false enthusiasm about the corporate shopping-themed virtual paradise:

Some wondered how much of a video game experience Walmart Land might offer. Is PVP (player-versus player combat) enabled? Will there be loot crates? How about player-owned housing?

Still, others just questioned the name.

Spread the love
Avatar
Written By

Tom Pappert is the Editor-in-Chief of Valiant News. He has worked in political news and commentary since 2015, when he began supporting Trump on a left wing college campus. You can follow him on Twitter @realTomPappert, on Gab @realGodEmperorTrump, on Facebook at Tom Pappert, or see his other social media by visiting tompappert.com. Tips can be sent securely to [email protected].

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending on Valiant News:

Government Overreach

“This is how I will shatter the Deep State, and restore government that is controlled by the people"

Crime

Alleged sexual assault victim Tara Reade is calling for Joe Biden to be investigated for the 30-year-old attack on her in 1993.

Crime

Alvin Bragg allegedly withheld hundreds of documents from the Grand Jury in Trump's case.

Foreign Policy

The CIA planted fake news to cover up U.S. involvement in the Nord Stream pipeline's destruction, claims Seymour Hersh.